No one should face these challenges alone.
Dedicated to supporting the mental health and well-being of the yachting industry: crew, captains and shore side support.
Help for crew, captains and shore side teams
Navigating the high seas and managing the demands of life on a yacht can be challenging. We provide funding for therapy and mental health resources.
Help someone take the first step
Any donation is absolutely welcomed and appreciated. Individuals can give once or become monthly and annual members.
Partner with us to support the industry
We need the support of corporate sponsors to make this mission a reality. Sponsor the fund and help keep therapy within reach for crew.
How it works
Apply when the form opens
Our Therapy Funding Form opens once a quarter. If it is closed, leave your email and we will let you know as soon as it reopens.
Hear from our team
You will receive a submission email as well as a follow up email from one of our team members.
Begin therapy
Work with one of our recommended therapists who understand yachting, or any licensed therapist you prefer.
Need to talk to someone now?
Free, confidential and available 24/7. You do not have to wait for the funding form to open.
- Call or text 988Suicide and Crisis Lifeline, United States
- Call ISWAN SeafarerHelp +44 20 7323 2737At sea or anywhere in the world, free and multilingual
- Text NAMI to 741741Crisis Text Line, United States
- Call 911 or your local emergency numberIf you or someone else is in immediate danger
About us
Yachtie Minds Matter™ was established in 2024 by Captain Kelly J. Gordon, in response to her first-hand experiences with the mental health issues that persist in the yachting industry. Her advocacy on this issue led to an enthusiastic social media community, world wide speaking engagements, and the ability to create this non-profit organization that will provide access to healing and support for yachties both on and off shore.
Learn more about usPartner with Yachtie Minds Matter™
At any level of sponsorship you will forever be ingrained in the history of Yachtie Minds Matter™, helping to make a positive change in the future of the industry.
Anchors of Support
$10,000All core corporate sponsor benefits, plus:
- One dedicated welcome/thank-you post on YMM social channels.
- Company logo on the shared sponsor display at designated YMM-produced events.
- Collective acknowledgment during designated YMM event opening or closing remarks.
Seafarers of Strength
$25,000All Supporting Partner benefits, with these upgrades:
- Supporting sponsorship of one agreed YMM awareness or fundraising campaign, including logo recognition on its designated landing page and campaign materials.
- Two dedicated social media posts annually, in total.
- One sponsor spotlight on the YMM website, highlighting why the company supports crew mental health.
Calm Seas
$50,000All Campaign Partner benefits, with these upgrades:
- Lead sponsorship of one agreed YMM initiative, such as funded therapy, a crew resource project or a conversation series, recognized as “Supported by [Company].”
- Four dedicated social media posts annually, in total, including one short Kelly-led thank-you video.
- One private 45-minute virtual conversation with Captain Kelly Gordon for employees or invited industry guests, focusing on leadership, crew welfare and YMM's mission.
Waves of Change
$100,000All Program Partner benefits, with these upgrades:
- Annual presenting-partner recognition on designated YMM materials, the website and the flagship YMM event.
- Presenting sponsorship of one agreed major initiative, replacing the lead sponsorship included at $50,000.
- Six dedicated social media posts annually, in total, including two Kelly-led videos.
A huge thank you to our sponsors
Their support makes our therapy funding, seminars and crew events possible.
Therapy sessions run an average of $80 to $200 per hour.
Yachtie Minds Matter™ looks to offer the financial resources to help individuals in yachting enter into therapy and receive the support and resources they need. Any donation is absolutely welcomed and appreciated.
Individuals can become members as Mainsail Monthly Donors ($50 per month) and Captain's Circle ($1000 annual).
Committed to mental health in yachting
Companies, yachts and individuals who have taken the pledge include:
- Suntex Marinas
- MHG Insurance
- Cayman Island Shipping Registry
- ATPI
- Global Marine Travel
- Motoryacht Cabo
- Sagantara Retreats at Sea
- Women Offshore
- Onboard Online
- Mugsy PR
- Motoryacht Unbridled
- Yachts Mermaids
- The Healthy Crew Coach
- UKSA
- Superyacht Services Guide
- Motoryacht Rochade
- Motoryacht Andiamo
Frequently asked questions
Who can apply for therapy funding?
Anyone working in the yachting industry: crew, captains and shore side support.
When is the funding form open?
Our Therapy Funding Form opens once a quarter. If it is closed when you visit, leave your email and we will let you know as soon as it reopens.
Can I choose my own therapist?
Yes. Our recommended therapists are vetted partners with industry experience, but all fund recipients can choose a licensed therapist outside these recommendations if they prefer.
Is this a crisis service?
No. If you or someone you know is in immediate danger, call your local emergency number (911 in the US). In the US you can also call or text 988.
How can my company help?
Become a corporate sponsor, take the YMM Pledge as a company, or join Shop with a Purpose.
The Therapy Funding Form is open
Crew, captains and shore side support can apply now. You will receive a submission email as well as a follow up email from one of our team members.